La Tasca introduces personalised loyalty card scheme

23 January 2012

Torex, the leading global provider of innovative technology to the hospitality, retail and convenience and fuel markets, today announces the launch of the first La Tasca Loyalty Card. The technology behind the card enables La Tasca to offer its guests direct promotions via their loyalty cards, without guests needing to search for vouchers. The current promotion allows guests to gain 20% off their total food bill seven days a week.

A significant number of cards are being created in the initial stages and will be valid for use in all 65 of La Tasca's UK restaurants from Monday 23rd January. This will enable guests to enjoy unique promotions, where and when they wish to dine.

Torex have worked with La Tasca to develop and integrate the loyalty card technology into the Torex hospitality POS system so that it is easy for Front of House staff to use. La Tasca can define what promotions are activated by the loyalty card and have the option to provide specific Loyalty Card holder promotions.  When the guest loyalty card is swiped or manually entered the cardholder is identified by an Issuer Identification Number (IIN) and the card validated, thereby offering the relevant promotion available to that customer as a card holder. The card number is then mapped against the transactional purchase data, including basket information and output to La Tasca.  This data can then be utilised by La Tasca to analyse spending habits, personal preferences and profiles.  With this greater depth of information, the La Tasca team will be able to reward its customers in a more tailored way as well as improve its engagement with the broader La Tasca community.

Simon Wilkinson, CEO, La Tasca explains:

"The La Tasca Loyalty Card will differentiate us from our competitors. We care about our customers and want to see them return time and time again. The launch of this new loyalty scheme with Torex means we can continually reward our guests and help them enjoy dining out with a promotion in their pocket."

Nigel Lanch, VP Hospitality, Torex says:

"In today's competitive hospitality landscape, it's even more important for us to support our clients by helping them to understand their customer base. Diners are increasingly demanding a personalised experience, as well as value for money. Loyalty cards such as this mark an exciting new era for the casual dining market and allow our clients to engage more with their customers."