Lifestyle Express retailers to benefit from bespoke EPoS solutions

12 January 2012

Torex, the leading global provider of innovative technology to the retail, hospitality and convenience and fuel markets, today announces an exclusive agreement with Blakemore Wholesale to provide bespoke EPoS solutions to retailers under its Lifestyle Express banner.

Blakemore Wholesale service over 500 Lifestyle Express retailers from 10 distribution centres. Its retailers will now be able to choose from three options of Torex EPoS solution, entry level Iridium Convenience Edition (ICE) and Iridium Prism for Convenience or Convenience and Fuel retailers. The solutions have been specifically tailored to meet  the needs of a Lifestyle Express retailer; ICE being suitable for those with a one or two lane operation, and Iridium Prism for larger stores with multiple lanes and service desks that want to exert more control over their convenience and/or fuel business.

The choice of tiered solutions means that those under the Lifestyle Express banner can enjoy the benefits of an EPoS without a large initial investment. They are then able to build on their existing solution to upgrade to a more advanced version as their business grows. The solutions have built-in links to Blakemore Wholesale giving stores the power to manage their orders, margins, promotions and price changes automatically, as well as producing Lifestyle Express branded shelf edge labels for the shop floor. This also secures optimum pricing to satisfy customers who're keen to know goods are being sold at the best price possible and to take advantage of promotional offers. The Torex solution gives staff access to back office information and reports allowing them to manage their stock level more effectively, ensuring that shoppers can rely on being able to find what they need on the shelf at all times. By investing in technology that makes sales and stock processes more efficient, Lifestyle Express members will be able to spend more time with their customers and focusing on how to make their store more profitable. Transaction times will also be faster at the till, which will reduce queues.

Tony Bromwich, Sales Director, Blakemore Wholesale, explains that "EPoS is a key tool to enable our Lifestyle Express retailers to manage their business more effectively. Our partnership with Torex to develop a bespoke solution is a key element in our strategy of retention and recruitment of better quality, disciplined retailers who want to develop their business."

Domenico Antonucci, Account Manager, Torex adds "We are delighted to have been chosen by Blakemore Wholesale to build the EPoS for its retail partners. This partnership reflects our pedigree in this market and our continued commitment to the convenience retailer.  Our remit from Blakemore Wholesale was quite simple - we want to help our retailers sell more and make more money - Lifestyle Express POS has been designed to do just that - at a price any store can afford."