MRH Retail

15 July  2010 - Torex Retail Holdings Ltd (Torex), the leading global provider of innovative, integrated technology solutions to the extended retail marketplace, announces that the UK's largest independent fuel retailer, MRH (GB) LTD, has implemented Torex Iridium POS and Torex Prism 2 for Back Office across 220 of its sites. The Torex systems have been chosen to help business development, giving head office a holistic view of fuel sales, operator performance and the ability to improve convenience retail across the board.

At a time when the UK is experiencing challenges in the fuels market, MRH needed flexible and scalable IT systems in place to support its new growth strategy. MRH operates, JET, BP, Esso, Total, Texaco, Shell and Pace petroleum fuel brands, as well as supplying fuel to 140 independent retailers under the Pace brand within the UK. Torex was the only vendor that could link the organisation to each of these separate fuel brands, giving them second-to-none insight and control of stock and sales.

The Torex solutions were also chosen to help MRH make use of all retail space across its sites, enabling it to boost convenience sales, while giving head office the ability to view and track sales.  The automation of manual tasks will dramatically reduce the amount of reporting administration across the organisation, increasing the amount of time operators can spend with their customers generating sales. Head office can now also look at customer spending trends across each site and recommend seasonal variations and special offers to help boost sales across the convenience business.

The implementation of Iridium POS and Prism began in October 2009 and was completed in June 2010. Torex worked closely with MRH to provide on-site training for its team of operators, so that they were at ease with the new functionality and the systems transition was seamless.

John Lynn at MRH comments: "As the fuel industry changes and customers' requirements change, we have implemented a plan to transform our sites to optimise sales generation and encourage business growth. It has been essential for us to have powerful and reliable POS and back office systems to support our development. Torex has proved to be a valuable partner, providing us with powerful tools that allow us to be flexible as we grow the business. The improvements brought by the new technology will help us develop stronger and more successful sites, while offering a range of petroleum and convenience goods that more accurately meet the needs of our customers."

Jon Dunman, Vice President, Torex, added: "We are delighted to be working closely with MRH Retail, to provide our integrated POS and back office solutions that support the development of its business, particularly through the introduction of improved retail offerings across each of its sites. We look forward to continuing and growing our partnership in line with its business success."