Consumers increasingly shop through a wider variety of channels.
However, many people prefer to browse on-line and then reserve a
product for collection from a store either for their convenience or
through the desire to inspect the merchandise before accepting
it.
Whether the stock item is identified at the warehouse and
delivered to store or reserved from shop stock, the integrity of
the order is critical to customer satisfaction and long term
loyalty.
Once picked items have been checked against the order, correctly
labelled and sent to store if not already there, they need to be
segregated from shop stock and the customer informed that they are
ready for collection.
The customer must be correctly identified and allowed to check
the order. Is it accurate and complete as expected?
Should you request payment in advance? If payment has been made
and the merchandise rejected upon collection how will you process
the refund? What then happens to the stock?
And what process do you follow if the customer never turns up to
collect the order?
Integrating the retail channels is vital for customer
satisfaction in the future. Torex expertise can help you define
your processes and deliver the service your customers are looking
for.
Contact us to discuss your
specific requirements.