Cross channel is more than click and collect - it's giving your
customers choice and flexibility over how they buy from you. It's
linking all your channels: Sales, Supply and Distribution for that
consistent and complete customer experience. By implementing Torex
MiRetail Hub, each sales channel inherits cross channel visibility
and order management while tapping into the same fulfillment
capacity and capability, maximising the ability to fulfil all
demands for product, wherever they originate.
Torex MiRetail Hub is a suite of applications supported by a data
repository that enables retailers to provide a 'best in class'
unified customer order, fulfilment and delivery service - whether
ordering through a kiosk, on the web, at a retail point of sale or
even using a mobile device.
A communications module ensures that customers and store staff are
kept informed of an order's progress via Email or SMS at any point
within the order's lifecycle.
Integration to business analytics reporting provides reporting
capability for all sales from all channels. The unique dynamic
control of the work flow and business processes allows the business
to react quickly to changing market conditions and launch new
services and initiatives that require commercial and technical
changes to sales channels and fulfillment functions/providers.
Customers are put at the heart of your business while you benefit
from enhanced operational efficiency and improved
profitability.
Customer transactions become "channel independent" and "channel
aware" - allowing consumers to move between touch points as they
buy, and enabling a complete view of customer behaviour:
- Remove silos of inventory and processes -
dynamically control any combination of buy and fulfil, regardless
of channel and supplier
- Internal efficiencies - reduce unproductive
stock and streamline business processes
- Targeted promotions - use cross channel
knowledge of the customer to effectively target marketing
messages