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Telecoms Retailing

What level of service do customers expect?

Some customers may know what they want and value a click and collect service, others may want help in navigating the vast array of tariffs, offerings and latest technical developments in store.. Instant set-up and efficient handling of returns and repairs can also be important, along with a variety of payment options.

Whatever customers' expectations the ability to deploy staff with the right skills to engage, advise and serve them as they expect can differentiate a retailer. So can the ability to efficiently track repairs, clear returns back through your supply chain, support their preferred payment scheme and keep them informed.

Does availability drives sales?

As customers become more demanding, the ability to accurately anticipate demand and disperse stock, specs, etc to all channels with minimum wastage can significantly impact sales and profit. As can the ability to maximise on-selling opportunities by providing timely and relevant prompts about the likes of top-ups, accessories and warranties.

How can loyalty be influenced?

Tightly targeted incentives, such as trade-in offers, long-term payment options and social networking initiatives, can influence purchasing decisions and help to translate a trusted reputation to a stronger bottom line. The ability to know individual customers means retailers can personalise such schemes, boosting their appeal and profitability.

Planning expansion?

Accommodating local trends, languages, working practices, taxation and currencies in a diverse retail estate while retaining control at head office with real time reporting can be key to expansion success.

How are margins protected?

In a sector rich with criminal pickings, it takes skill to fend off theft and fraud to protect margins. The ability to track IMEI numbers, automatically identify irregular POS activity and run credit checks efficiently can help.

With over 25 years' experience, Torex helps you:

  • match skilled staff to trading peaks
  • optimise on-selling
  • operate multi-channel, optimise allocation
  • understand customers, create long-term relationships
  • manage multiple payment schemes
  • manage returns, disposal, set-up, repairs
  • achieve central control, support local requirements
  • minimise losses, protect margins.

 

Contact us to discuss your specific requirements.


Related downloads

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Torex white paper - How to keep customers engaged in a multichannel, pull demand world

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Torex white paper - How to capitalise on technology developments to better understand, engage with, and hold onto, customers

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Torex Retail-J for telco retailers datasheet